︎type design / SCRUGGS
After dismantling a cassette tape and experimenting with its parts, the idea for the letterforms of SCRUGGS was created. These letterforms are inspired by the idea of the magnetic tape going around the reels of the cassette. The “reels” or circles act as a guide in the corners of the letterforms for the tape creating the strokes. SCRUGGS is named after the dismantled cassette tape, “The Best of Joe Scruggs,” I used to listen to in the car as a kid.