︎les animaux / festival branding
Les Animaux is a concept for an upscale pet festival located
in Central Park, New York that brings people together for a celebration of
their furry friends. The identity includes bright eye-catching colors, cat
and dog iconography combined with the French language: the language of love.
Work includes a promotional poster, brand guidelines, stationery, signage, event-specific
collateral and an app. Working in tandem with the photo booth, the Les Animaux
app adds to the experience by being a remote for the camera, an online gallery, a merch store and a map of the festival grounds. After pets and guests take
pictures, they can add them to the sculpture.