Les Animaux is a concept for an upscale pet festival located in Central Park, New York that brings people together for a celebration of their furry friends. The identity includes bright eye-catching colors, cat and dog iconography combined with the French language: the language of love. Work includes a promotional poster, brand guidelines, stationery, signage, event-specific collateral and an app. Working in tandem with the photo booth, the Les Animaux app adds to the experience by being a remote for the camera, an online gallery, a merch store and a map of the festival grounds. After pets and guests take pictures, they can add them to the sculpture.