︎AR recycling campaign
Wishy Washy Recycle is a public
awareness campaign for young adults to teach them about single stream recycling
and how to recycle properly. The slogan “Don’t ruin it. It only takes one.”
refers to contamination due to one unwashed recyclable in single stream recycling. Augmented
Reality reveals the spread of mold to all recyclables. The campaign is furthered
using social media for the target audience to learn more about properly washing
recyclables, what should and should not be recycled and recycling’s overall
importance.